01 / The challenge
Where the work gets stuck.
An order in a message may omit a product variant or delivery address. Another may already exist in the online store. Staff copy information between channels and struggle to tell which orders are ready for the next step. Treating every message as a new order could introduce duplicates.
02 / How Wek would help
A defined process, with people in control.
Wek would begin by agreeing the scope, quality standards, systems access and approval rules with the retailer. The following steps illustrate how delivery could be organized.
- 01
Agree intake and validation rules
Define required fields, order identifiers, approved information sources and the statuses that determine whether an order can progress.
- 02
Capture and check
Wek would organize incoming requests into structured order records. Extraction and validation could highlight incomplete fields and possible duplicates, with a person reviewing ambiguous requests.
- 03
Coordinate outstanding actions
Follow up on missing information through approved channels. Route availability, pricing or payment questions to the retailer instead of treating them as confirmed.
- 04
Maintain the handoff
Enter approved orders into the designated system, record the next responsible team and maintain status updates. Report orders waiting on information or client decisions.
03 / The workflow
From input to a usable output.
An exception in practice
A WhatsApp request resembles an existing store order but uses a different name. Wek would flag the possible duplicate and seek confirmation before creating another record.
04 / Expected outputs & benefits
What this approach would deliver.
- Validated order records
- A queue of incomplete orders and assigned actions
- Order-status and exception reports
The intended benefit is a clearer handoff between order intake and fulfillment, with fewer requests lost between channels.
How a pilot could be measured
- Orders complete at handoff
- Duplicate and correction rates
- Age of orders awaiting information
Measures and targets would be agreed against the retailer’s starting position. No performance results are claimed for this scenario.
Explore Order Operations